Ziggeo: Meet Publishers
Having worked in publishing for most of my life (DailyLit, Random House, etc.), it didn’t feel right starting a business that didn’t involve publishing.
Once I launched Ziggeo, I realized there are indeed a number of ways publishers could use Ziggeo, in particular as a marketing tool for books. Ziggeo could be used to easily gather hundreds or even thousands of author videos creating rich content for any title. With a simple link sent to authors, videos can be easily recorded on any book on a list. Authors could explain the story behind the book, why readers need their book or even read a key passage from their book. Once videos are submitted, they can be downloaded and posted anywhere -- to a publisher’s website, to a book-selling site or wherever.
These videos could also be used as part of a publisher’s sales kit. They could be shown to retail accounts or used in subsidiary rights or international sales pitches to make more compelling presentations. Indeed, authors could create several versions of their video -- each aimed at a different target market or sales channel.
Similarly, editors most familiar with particular titles could create short videos announcing the title and explaining a bit about it. These videos might simply be used as an internal tool to help educate rights and sales folks about each title. Video testimonials from readers could also be easily gathered. There's nothing like seeing someone you can relate to talk about a book he/she is excited about. Creating a contest around submitting video testimonials could be really fun -- readers who submit the most compelling testimonial or who best describes why he/she wants to meet a particular author wins a signed book or even dinner with the author. And of course Ziggeo could be used in interviewing for e.g. editorial assistants, interns, and salespeople. Applicants could be viewed answering questions on video so that publishers could focus their time in interviews with the most promising applicants. ---- Ziggeo lets you simply and easily record video interviews. Interviewees record short videos of themselves for your own private viewing. Useful for screening job candidates, roommates, babysitters, and anyone on Craigslist. Also useful for gathering media interviews and customer testimonials on video.