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Why would a website choose video over written communication?
Videos Make Your Site Come Alive
Video personalizes your site in a way written communication can't
Video offers a face and voice behind the founders, your customers and your community
Videos speak to you (literally!)
Videos help with SEO
Videos provide rich content that is favored by Google
Search results may include thumbnails of videos which could rise to the top of search rankings
With Ziggeo, the text of videos can be automatically transcribed and serve as keywords so videos become searchable
Video Recorder is Common and Accessible
Since most people have a video recorder on their phones or web-camera on their computer -- you can use video to enhance content on your site.
Simply ask your community to record a video around something you care about that's related to the site -- a video review, a story on video, etc.
With Ziggeo, videos captured by customers' phones or webcam video recorder -- any online video recorder -- can be submitted directly to you.
Videos create authenticity
Video creates authenticity behind your site and comments -- decreasing the sense that comments are made up by bots
Video enhances customer services -- customers can record video using their phones or webcam recorder and reveal problems that can't be captured by written comments
Studies have shown that videos associated with products greatly increase the likelihood of purchase
Video Can Supplement Written Communication
It's not an either/or solution: video can supplement written communication -- you can give your community a choice to record video or leave a written comment.
Some individuals prefer to record a video over writing -- others would never record a video -- that's why you want to give your community a choice
If you ask your community to record video online, create a compelling reason; here are a few:
design a contest that asks people to record a video as their entry
stress how helpful videos can be for others
ask candidates to record a video as an initial round of interviews (if they want the position, they'll record a video)