A Hundred Data Points from Video

How many times have you seen someone on video after reading their writing and were surprised by what you found? Capturing someone on video gives you hundreds of data points otherwise missing from reading their own writing. It's those queues from body language, voice intonation and even smile that creates a much fuller picture as to what that person is all about. It's also those intangibles that make up our impression - the spark in their eyes and the passion detected in their voice when they talk about what's important to them. We may not fully understand the exact queues or data points we are picking up. But it's clear we get an instant, powerful impression by watching just a few seconds of someone's video.