Crowdrise’s Video Updates Triples Campaign Income

Our Case Study on Crowdrise’s Introduction of Video Updates has just been released, and the results (not surprisingly) show the huge impact that video has made to Crowdrise’s KPI. After introducing video updates to campaigns, Crowdrise found that campaigns with video updates generated almost triple the income of campaigns that had only text updates — and double the income of those that had just photo updates. Here’s a chart that shows the impact: You can find the full case study here on Ziggeo.