Engineers Should Focus On What Matters

Every founder and CTO appreciates the choices that need to be made for their product road map. No matter the number of engineers on a team, there are only so many features that can be built at any given time.

It's become clear that engineers need to focus their time on developing intellectual property unique to their products rather than reinventing the wheel and building what already exists. And with the advent of APIs, engineers can now focus on what makes their particular product unique.
So for instance, if a platform needs a video player, rather than building one from scratch, CTOs understand that existing video players, particularly those that are open sourced, can simply be installed and tweaked with an API.

In short, APIs free engineers to work on what matters.