With just a few tweaks, many products can easily be adjusted to fit international audiences. Here are 3 tips on how to do just that:
- Make sure your product actually works around the world
- Ensure your product comes in multiple languages
- Arrange for instructions to be translated into different languages
Here’s a video with Ziggeo founders Susan Danziger and Oliver Friedmann discussing how their product “speaks” multiple languages. http://www.youtube.com/watch?v=txkkb-mhdUs