My Startup Formula

This post was written by Susan Danziger, Founder and CEO of Ziggeo; it was originally published on her blog on September 21st. What kind of company should you start?  Here's my startup formula:
  1. Recognize your own problem
  2. Figure you’re not alone -- others must have the same problem.
  3. Solve the problem for yourself -- then solve it for the world.
That’s the formula I used to start a number of my companies. Here’s how it applies to Ziggeo:
  1. My problem: we had to build from scratch a video recorder/player for a platform we were building -- a painful and complex process;
  2. We couldn’t be alone; any company needing a video system -- at least a solid one -- had to build it from scratch;
  3. We built the technology for ourselves -- then launched it as an API/SDK so other platforms could use it as well.  
How does this startup formula apply to your world?
PREV NEXT