Spotlight Advertising: Ziggeo’s Video Recording API Used to Capture Customer Videos
In a campaign that used customers’ user-generated videos to show off the timeliness of Coca-Cola, Ziggeo’s API was used to easily capture recorded videos from customers of all ages in a variety of settings.
Capturing Videos
With Ziggeo’s API, customers from all different places and of all different ages could record and directly submit videos of themselves pretending to grab a coke bottle from someone else, take a sip, and then supposedly pass it on to the next person. Those videos were submitted directly to a moderation dashboard from where the videos could be then strung together for their feature debut.
Placement of Videos for Effect
Once videos were captured, they were placed side by side to give the allusion of people magically passing coca-cola from one person to the next, each of whom recorded videos from different scenes. Here’s a screenshot of how the videos were placed (imagine one continuous line rather than three separate lines in which the coke bottle was automagicaly passed from one person to the next, each tasting the coke and then passing it along (virtually) to the next person.
Capturing Videos
With Ziggeo’s API, customers from all different places and of all different ages could record and directly submit videos of themselves pretending to grab a coke bottle from someone else, take a sip, and then supposedly pass it on to the next person. Those videos were submitted directly to a moderation dashboard from where the videos could be then strung together for their feature debut.
Placement of Videos for Effect
Once videos were captured, they were placed side by side to give the allusion of people magically passing coca-cola from one person to the next, each of whom recorded videos from different scenes. Here’s a screenshot of how the videos were placed (imagine one continuous line rather than three separate lines in which the coke bottle was automagicaly passed from one person to the next, each tasting the coke and then passing it along (virtually) to the next person.
