The rise of APIs and SDKs have greatly reduced the time it takes to launch an MVP (minimal viable product). Rather than having to develop complex technologies in-house, off the shelf solutions can simply be installed to add a feature. So for instance, for a video messaging app, it would normally take dedicated engineers eight months to develop a video recorder and player that records and plays across all devices and browsers — and still the capabilities would be primitive. Today, however, video APIs exist as off-the-shelf solutions that can be installed in a matter of minutes.
With MVPs more quickly developed, results of whether the market is interested in the product can be quickly gleamed — and tweaks to the product to find product-market fit even quicker. As such, a revolution of new products based on APIs is becoming the new standard for development — one made much more efficient with these pre-existing modules of technologies.