Brands Empower Customers By Capturing Their Videos

Advertisers running brand campaigns realize how critical engagement is for selling products. They are starting to turn to video to generate such engagement. At Ziggeo we are seeing a number of Fortune 500 brands utilize video technology to capture customer videos. Asking opinions, reaching out for stories, spotlighting those with little voice or reach — brands are realizing the power that have to bring customers’ tastes and values to light. With existing video technology, customers can easily chime in from anywhere in the world — and submit videos directly to the brand. The technology also guarantees that brands retain complete control over videos so brands themselves can decide which videos can be kept private and which should be launched publicly. These days, when so many of us feel powerless, brands are starting to realize the importance of passing the microphone. In fact, the mere act of asking customers their opinions can be empowering unto itself.