Data Day: Personalizing Your Screening Room Results in 5 Times More Candidates
In a previous Data Day we revealed that adding an interviewer video tripled the number of candidate responses. We dug a little further and discovered that by customizing a screening room even further, with the addition of a company logo, the number of candidates increases five-fold. That is, there were five times the number of candidates that responded to a position that included both an interviewer video and a company logo.
To break it down, the mere addition of a logo with no interviewer video doubled the number of candidate responses (to be precise, 2.03 times the number of candidates than without the logo). And with both a company logo and a video, the results were 5.27 times the number of candidates than without any personalization.
Here's the exact data:
Video & Logo / No Video & No Logo = 5.27 times the number of candidates
Video & No Logo / No Video & No Logo = 3.29 times the number of candidates
No Video & Logo / No Video & No Logo = 2.03 times the number of candidates
So the next time you're considering whether to personalize your screening room with a logo and interviewer video, no need to think too hard; the personal touch is a clear winner.
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Ziggeo lets you quickly and easily pre-screen candidates by watching their videos. Candidates simply record short videos of themselves for your own private viewing.