Types of videos you should create
Sometimes you might be wondering what kind of videos you should create or even if you should make any at all.
Turns out that videos are the best way to reach out to your customers. Not only to reach out to existing customers rather to get new leads as well. After all they do say that one picture says more than thousand words and videos are many pictures combined - making a story.
Let us go over the videos that you should create. We give you a bit of info on why and how this could work for your use case.
Here is the list of video types that might work for you:
- Product reviews
- Testimonials
- Company intro
- Personal greeting
- e-messages
- How-to videos
There are many more types of videos such as landing page videos and more, however here we will go over the above list. This is because regardless of your use case you are likely to benefit from at least 2 or more types of videos above.
Video Product Reviews
Having a product review that captures the audience and assures them of buying your product or service is a work of art. If you are selling actual products on different locations (Amazon store, your Shopify e-commerce store, etc.) then you are met with some requirements. For example you need to highlight certain things, write in certain manner, etc.
The beauty of the video is however that you can use same video in almost any place without any change. This allows you to focus on the content of your video and publish it out on many different platforms right away.
Video product reviews also help your customers see the size of your product much better. Often you have a small item that you capture a close up to be seen better and your customer might think it is larger in size. Sure you make a sale, however you get a customer that feels tricked.
With video review they could immediately see how this product is sized within your hands (or hands of your model), on a desk, or anywhere else that makes sense for the product itself.
You also have a chance to show how happy someone is when using the product. After all the smiles and happy faces are what people want to see on themselves when they get your product.
How to know if you need video product reviews?
Easy, just check out the following questions and reply to them. Then wage your yes vs no replies to see how strongly you want to have the videos part of your product reviews.
- Are you selling a product?
- Do you have people reaching out after purchase that the product is not as described?
- Are you looking to improve your store?
- Is your product a bit more complex to use?
- Are you selling your product on multiple sources / stores each requiring slightly different markup?
Video Testimonials
Testimonials are a great way to showcase how your product or service is better than your competitor's. Someone took their time to say how great your product or service is. This is something people love and welcome seeing.
It is also something that can help turn the cold lead into mild or warm lead and then into customer.
Now, video testimonials are all that and more. Not only are they personal, they also bring that other customer closer to anyone seeing the same. They have the ability to see the experience, the joy and the person doing the video testimonial.
Video testimonials can look like video review, however the difference is that this is your customer or client experience that is being shared. Having this as the video review makes it easy for you to add or change in many different ways. It is yours to use it in future for new ads, part of reviews and more.
How to know if you need video testimonials?
Easy, just check out the following questions and reply to them. See how many times you replied with a yes and a no to know more.
- Do you see a lot of people going to checkout and not fulfilling their purchase?
- Do you see people visiting your products and browsing the store yet not ordering?
- Are you trying to add more trust to your store?
- Do you have many customers happy with your product?
- Did you wonder how you could improve your sales?
Video Company Intro
Who you are and why you are best choice is hard to put into few words. How can you show people that they should choose you and trust you with their money and data? Many companies solve this by adding photos of their employees on the website. When possible they also make a group photo of everyone in the company.
These images help build brand and showcase the general atmosphere of the work environment.
With the video you can do that and so much more. Have someone explain what your company does, show parts of your company headquarters or development facilities is a great way to bring your customers closer to you.
With the video as company intro someone can just come, get to know you and be placed into mindset where it is easier to trust your company. This makes this a very powerful tool in your marketing arsenal.
The uses cases are many as well for this. You could add it in the about us page, on your social platforms, use in welcome emails and much more. Because of this it is something you should consider making.
How to know if you need video company intro?
Check questions bellow to see how many of them are a solid yes! More you "Yes" you get, a higher the chance that these types of videos are something that you would benefit from.
- Are you interested in making your customers more familiar with you?
- Would trust in your product or service help you with some of your existing goals?
- Do you like to see images or videos of some company before you sign up or purchase something from them?
- Are you trying to make your service feel or seem more personal?
- Do you want to show your company as fresh and innovative, following latest trends?
Personal Video Greeting
Greeting a person has never been easier today. You have so many choices in doing the same. Send an SMS, use landline or mobile to give someone a call. You can also use applications for personal messaging to send text, image or even video.
More and more companies are realizing how good it is to add video to their service. This is something you can see mayor social platforms doing for a while now. This is because a "Hi" as a text is great, yet "Hi" with a wave and a gorgeous smile on a face of someone you love is so much better.
If you are in the same room, that is easy to receive, however what if you are in a different town, state or even a continent? These hurdles can best be gone over by a short, sweat and simple video greeting.
Now this is something some of our customers are providing as their own service and it is such a great use of our system. With that said, there are other types of personal greetings that we refer to here. The same benefits still stand, however it is more of a personal greeting from your company.
Have you ever been greeted by someone that you might not know? Chances are it felt nice either way. The same is possible with video and your website visitors, app users, and similar.
You could create a video that simply put greets the people on your pages. Guide them through or give them some small info. This is how you can increase trust and familiarity with your service.
These types of videos can also be added to your emails to make your customers more familiar with you.
How to know if you need personal video greeting?
There is a high chance you can already tell how this would help you or that you were thinking about this at some point in time. The questions bellow would still help see just how much you might need it.
- Are you trying to bring your company or its employees closer to your customers?
- Are you improving your email campaigns?
- Is your company already sending - or you might be thinking of sending - greeting type of emails?
- Are there bounces from your pages that you would like to avoid or minimize even further?
- Are you following the principles like "over communicate" with your customers?
Video E-Messages
This ties close to the above - personal video greetings, however it is quite different. Both of course could be entire service or just an addon to what you are already doing. The video messages can have a huge impact on how you do things.
You can leave the messages in many different parts of your website or app to communicate with your customer directly. You could also use this privately between your teams. The great thing about it is that you can leave screen recordings, videos and a combination of the two for your teammate or customer. Video is generally much easier to follow than the text.
You can also make it simple for you and your customers to communicate over the same. For example our Wordpress plugin allows you to have video in your post as well as video comments. Bring your community and your customers closer to one another as well as to you / your company.
This is also useful for different services such as webdesign. Imagine creating a website and having a simple option for your customer to record the screen with the message. Suddenly what they like and dislike is very easy to show and share!
How to know if you need video e-messages?
We have come up with few questions that can help you determine if you might benefit from the video e-messages.
- Have you been in a situation when just text was not enough to explain the steps?
- Is your company built around school / classroom like type of service where messages are the way to communicate?
- Are you trying to add different channels for people to reach out to you about their issues, questions or feedback?
- Are you looking to offer your clients a better way of expressing themselves?
- Can you see at least one way how getting more precise info from your customer would help you do things better?
Video how to videos
This type of videos is really simple to see how they could be beneficial to you and your customers. The steps to take sometimes just make so much more sense if you see them. Next to that, it is always easier to just take your mouse, point it to a menu and click on the item. Everyone can follow this.
Now on the other hand, without the video, imagine how many screenshots you have to capture to show where the menu is. Alternative to this, no media and just text means writing things like: "Look at the top right corner to see the three dots. Click on that and a popup menu will appear with option to change your profile". Now the text brings out the question of what is a "popup menu" to you and to the person reading because they might end up expecting something to pop up on the screen.
So it is simple to see how videos can help you achieve the same as text and images just more simply than what you would otherwise. There are however additional benefits to the same.
If you look at the time it would take you to write about each step and time to capture screenshots, name them and annotate them, and compare that with a simple screen capture you will be surprised about the difference.
Now if you make some change and need to make a change in video, that is simple. You just change that part of the video or capture a new video. No need to make changes in long text or capturing and replacing several screenshots.
How to know if you need how to videos?
As per above, you are likely already aware just how much easier it is to use videos in this case. Still here are few questions to make you sure if you need it.
- Are you looking to help your customers accomplish something?
- Is your service featuring some options that might be difficult to find for someone new?
- Do you have complex options to select and explaining them is a bit hard with plain text?
- Are you looking for a way to speed the generation of "how to" content?
- Did you ever check on YouTube or on some service a video about how to do something?
Summary
These are just a few types of videos that you can create for your personal website, your service store or app. Each type has some benefits and you can easily combine one or more of them. What you choose to go with is your choice and we recommend taking a close look at what you can benefit from most.
We want you to know that with any option you select, do feel free to reach out to us. Weather it is to get some additional details or to share your workflow to get our suggestion we welcome the same.
You can do so by sending an email to our support team at support@ziggeo.com.